Strike up a rapport with the Queen before making a play for the King
Ok you’re persuaded! Social networking tools are necessary in business today, but where and how to start?
As with all things, we need to adopt the right mindset when taking to the social networking circuit. The most important rule of thumb to keep in mind is, social networking is no different to real live social networking events, only they take place online, and with less structure.
When we go to a networking function, we don’t approach a stranger and immediately sell our product or service, but we start a conversation. We build rapport, get to know the other person and invite them to our house, which in social networking lingo is our blog or website.
Conversation away from the event becomes more meaningful, particularly when it’s own your own turf, such as your social networking forum or page.
Social networking is all about the conversation, in fact it’s been noted content is King and conversation is Queen.
Social networking is not first and foremost about making money, but making friends, it’s not about what you know, but who you know, and it’s not about what you can do for me, but how I can be of service to you.
Social networking is an art form that can be learned when we keep in mind the two key principals that content is King and conversation is Queen.
You can’t go wrong if your remember the the golden rule to first build a rapport with the Queen before making a grab for the King.
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