The White Report

Catherine White connects and creates worth through powerful story telling

The Hand That Rocks the Cradle Tweets the World

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A recent Johnson & Johnson study in the United States confirms what women already knew, that today’s young mothers are not as isolated or ill informed as their predecessors.

 

Young mothers are connecting online in droves; the 11% of new mothers using  social media three years ago has escalated to a staggering 63% as of the 30 June 2009.

 

Social media tools like Facebook and Myspace have become the gateways to connecting with other community sites.

 

73% report they believe they can  source trustworthy product information and services through niche online communities.

 

91% of mothers never leave home without their mobile phones, are three times more likely to use their mobile phones to shop online, and use twitter to talk about their buying experience.  

 

Today’s young mothers are no longer unquestioning about the messages they hear from advertisers and the media, but tweet and comment loud and often about their buying experience.

 

 No longer isolated, uneducated or unwilling to change lifestyles  handed down from former generations, today’s young mother brings new meaning to the adage the hand that rocks the cradle rules the world.



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NB: “The 21st Century Mom Report” is the outcome of a two part tracking study in 2006 and 2009 by NovaQuant,  the BabyCenter LLC, which is a unite of Johnson & Johnson.

 

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Written by Catherine White

July 14, 2009 at 11.27 am07

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